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FREE online courseAdvanced Competitive Research Practices with Semrush

Learn advanced competitive research techniques from digital marketing expert Navah Hopkins to build your profitability by leveraging Semrush's toolkit.

3 lessons

Exclusive video lessons with digital marketing veteran Navah Hopkins

1 hour

Learn advanced competitive analysis practices in just 1 hour

100% free

The course is 100% free. Save your money for your future market research activities

Advanced Competitive Research Course Contents

  • Lesson 1. Media Buying Powered by Competitive Intelligence

    You will learn how to use Semrush tools to inform media-buying decisions, including how to determine where your most profitable placements are, which channel is right for you, and how to audit your competitors and learn from what they're doing.

  • Lesson 2. Affiliate Marketing

    You will find out how to qualify potential affiliate partners using competitor referrals and backlinks, and how to determine if an affiliate is a good fit for your brand using Market Explorer.

  • Lesson 3. Developing a Go-to-Market Strategy Powered by Competitive Intelligence

    Navah will teach you what a go-to-market strategy is, the key things to consider and understand about your market before diving in, and why a Brand Monitoring project is a good idea. You'll also learn why it's important to use native language and local dialect to maximize your success.

Who is this course for?

If you’re looking for ways to boost your profitability and learn how to use advanced techniques to make your competitor analysis work harder for you and your business, this is the course for you.

About the author

Navah Hopkins, a veteran in digital marketing, has been helping clients win in SEO and PPC since 2008. She is the Director of Paid Media at Justuno, an integrated agency helping customers own their markets via PPC, SEO, CRO, PR, and content. Navah loves sharing lessons learned at local universities and the international speaking circuit. She is a prolific contributor to SEJ, Semrush, and WordStream blogs and webinars.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic


Test what you’ve learned

What to do after the course


Get certified by Semrush

Have a go at passing the Advanced Competitor Research Practices exam to earn a personalized certificate.

If you’re confident that you already have sufficient skills in competitive research, you can jump straight to taking the exam. Once you pass, you’ll earn a certificate as proof of your advanced practical skills and a valuable addition to your CV and LinkedIn profile.

Let’s get started!

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