Вы используете устаревшую версию браузера. Он не поддерживает корректное отображение сайта. Обновите браузер до последней версии.

Semrush academy logo

Free online courseDigital Marketing for SMBs with Greg Gifford

Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work.

10 lessons

Exclusive video lessons with everyone's favourite expert, Greg Gifford

1 hour

Learn the basics of digital marketing for SMBs to bring traffic to your site and grow your business.

100% free

The course is 100% free. Use your free Semrush account to access all the lessons!

Digital Marketing for SMBs with Greg Gifford: Course Content

  • Lesson 1. Intro

    In this course, we're going to be talking about what digital marketing is and why it's important. You'll learn about all the various elements you can use to bring traffic to your site, so you'll have a better understanding of how to grow your business.

  • Lesson 2. Digital Marketing

    In this lesson, you'll find out what digital marketing is and why it's important for your business.

  • Lesson 3. Websites

    Greg will teach you about your website, and why it's vital for the success of your business.

  • Lesson 4. Email Marketing

    In this lesson, Greg will explain how you can use email marketing to promote your products or services and bring more potential customers to your website.

  • Lesson 5. Search Engine Optimization

    Learn how to get your site to show up higher in Google search results with SEO - one of the most important aspects of digital marketing.

  • Lesson 6. Search Engine Marketing

    In this lesson, Greg is going to talk about Search Engine Marketing (SEM) - most commonly called PPC advertising - an incredibly effective digital marketing practice that can help grow your business.

  • Lesson 7. Retargeting

    In this lesson, you will explore retargeting - a specific type of paid advertisement that you can use to bring customers back to your website.

  • Lesson 8. Display Advertising

    Greg will teach you how you can use display advertising - a specific form of paid advertising - to build brand awareness and drive more business.

  • Lesson 9. Social Media Marketing

    In this lesson, you'll learn another powerful digital marketing tool - social media, where you'll be running ads on social media platforms instead of running ads on search results or other websites.

  • Lesson 10. Competitive Analysis

    Greg will teach you how to up your digital marketing game through competitive analysis and using the best elements of competitors' campaigns.

  • Lesson 11. Finding the right mix for you

    Now that you know the basics, it's time to find the right digital marketing mix for your business. Greg will share his insights and experience to help you figure out what's right for your business.

Who is this course for?

This course is primarily for business owners or new marketers who are just starting out in digital marketing. This course is truly meant for people who have little to no knowledge about digital marketing.

About the author

Greg Gifford is the Vice President of Search at SearchLab, a boutique digital marketing agency in Chicago, IL and Dallas, TX. With over 18 years of digital marketing experience, he is one of the most in-demand speakers at digital marketing conferences all over the world. He's a massive fan of movies, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons.

Read further

Study the handpicked materials to dive deeper.


Test what you've learned.

What to do after the course


Get certified by Semrush

After you've completed the course, you can take the Digital Marketing for SMBs exam.

Once you pass, you'll earn a certificate to showcase your expertise in this area. Feel free to share your expertise on your CV and LinkedIn profile.

Let’s get started!

You might also like


Semrush SEO Toolkit Course

14lessons3 hours

Learn how to boost your SEO with Semrush tools and get tips from practicing SEO experts in a series of free video lessons. Learn more.


SEO Fundamentals Course with Greg Gifford

31lessons4 hours

Learn all that you need to know about SEO from prominent industry expert Greg Gifford in a series of video lessons. Learn more.


Local SEO Course with Greg Gifford

10lessons1 hour

Take this course to learn how and when to do local SEO to attract local customers to your business. Learn more.