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FREE online SEO courseLocal SEO Course with Greg Gifford

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results. In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.

Local SEO Course Contents

  • Lesson 1. What is Local SEO

    Get introduced to local SEO and how Google uses a local algorithm to determine which businesses get the best page placement.

  • Lesson 2. Local Ranking Factors

    Greg teaches you how to rank well for Google local SEO by using Google's local algorithm and its main signals to your advantage.

  • Lesson 3. Links

    Relevant local links positively affect how you rank for local SEO. Find out here what exactly Google is looking for and how you can build links that work.

  • Lesson 4. Content

    These local SEO tips will show you how to write local SEO content that draws traffic. You'll also learn how to manage your important NAP information.

  • Lesson 5. Citations

    Local SEO citations can dramatically improve your local search visibility. You'll learn how to deal with mentions of your business's NAP on other sites. No local business SEO tutorial is complete without this information.

  • Lesson 6. Reviews

    Greg explores how local business SEO is impacted by both positive and negative reviews, and what you can do to positively influence your reviews.

  • Lesson 7. Google My Business

    Your Google My Business profile is literally your new home page that you need to take advantage of. Learn how to optimize your profile for success.

  • Lesson 8. Google Posts and Q&A

    Google Posts and Questions and Answers are two powerful tools you can use for local search SEO. Greg shows you how to use them in a powerful way to bring in new traffic.

  • Lesson 9. Other Signals

    Here are some lesser-known local SEO ranking factors that can help you in a BIG way. Learn how to use behavioral signals, personalization, and social signals to your advantage.

  • Lesson 10. Reporting

    Getting positive local SEO results is the name of the game. Greg explains reporting and how to share and interpret those results with your client or manager.

10 lessons

Exclusive video lessons with Local SEO expert Greg Gifford

1 hour

Learn how to do Local SEO and get the most out of local search in just 1 hour

100% free

The course is 100% free. Save your money and spend it on your own Local SEO efforts.

Who is this course for?

Whether you own a business with a physical storefront or serve customers in a particular geographic area, and need to gain more local visibility online, take this course to learn how to optimize your website to show up in local searches.

About the author

Greg Gifford is the Vice President of Search for SearchLab Digital and he specializes in local SEO. With over 17 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study handpicked materials to dive deeper


Test what you’ve learned

What to do after the course


Get certified by Semrush

After completing the course, you'll have all the necessary knowledge to take and pass the Local SEO exam.

If you already feel prepared, you can bypass the lessons and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your proficiency in Local SEO.

Let’s get started!

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