Competitor Analysis with Semrush Exam

You'll be asked about what competitor research is, why it's worth conducting, and how it can benefit your brand. You'll be also tested on the basic functionality of the SEMrush Competitive Research toolkit.

You'll be questioned on the methods of finding your most relevant and direct competitors. Then, your knowledge of how to assess their strengths and vulnerabilities, and how to build a plan based on their marketing choices will be tested.

You will be asked about how to establish benchmarks for your brand based on your competitors, and how to interpret them. You will also need to answer questions on how to do bulk analysis as well as one-on-one competitor reviews.

You'll be tested on how to define your competitors' top-performing pages and how to borrow their best practices from their lessons learned. You'll also be asked about how to audit their audiences and how to find the best channels to reach them.

There will be questions regarding the assessment of your competitors' strategies and performance across organic search, paid search, social media, and PR.

You'll be tested on how to determine your most direct competitors based on how closely aligned they are with your core brand, offerings, and messaging channels, as well as understand who's competing with you in what channel.