PPC Fundamentals Exam
Try our free exam on PPC fundamentals. With 35 questions, it covers all aspects of PPC, from search and display advertising to strategy and budgeting. Earn your Semrush certification today!
This exam is absolutely free. You don’t have to pay a dime.
Test your skills
Put your knowledge to the test, identify your strengths, and find your weak spots.
Don’t be afraid of failure. You can retake the exam as many times as you like.
Show off your mastery
Pass the exam and enrich your CV and LinkedIn profile with the earned certificate.
What will you be tested on?
- Module 1PPC Overview
- Module 2Strategy
How to make a PPC strategy effective and establish conversions along the funnel
- Module 3Search Advertising
How to build keyword lists and set up a search campaign
- Module 4Shopping Campaigns
How to set up Merchant Center and launch a shopping campaign.
- Module 5Display Advertising
How to optimize a display campaign and what ad formats exist
- Module 6Universal App Campaigns
How to set up Universal App campaigns and what best practices can be used for better performance
- Module 7Bidding and budgeting
How to use Conversion Optimizer and analyze the value of a click.
- Module 8Multi-Touch Conversions
The role of the home page and how branded search campaigns and remarketing can be used.
Who is this exam for?
Whether you’re already competent in the PPC area, or you’re just on your way to proficiency - take this exam to document or just check your level of knowledge.
Don’t feel enough prepared?
Take our related PPC Fundamentals Course with Joel Bondorowsky right away if you want to build up your skills or brush up on certain topics! You’ll find all the information needed to help you get prepared and succeed in passing the exam there.
You might also like
Semrush Content Marketing Toolkit Course
Learn how to tailor your content marketing strategy with Semrush by watching video lessons and get practical advice from digital marketing pros. Learn more.
Semrush Advertising Toolkit Exam
This exam is intended for PPC and advertising specialists working with Semrush tools. Learn more.
PPC Fundamentals Course with Joel Bondorowsky
Learn what it takes to become a confident pay-per-click specialist from field expert Joel Bondorowsky in a series of video lessons. Learn more.
You are going to start the !
Before you start, review the information below:
Certify your team request
Want to rest assured that your employees’ knowledge of the Semrush toolset is up to the mark?
If you’re interested in making a request, please leave your email.
Become a contributor
Want to join the Semrush Academy expert community? You will have the opportunity to reveal your own tips and tricks on Semrush tools. If you’re interested, leave your email.