Impressive Digital

Challenge

The goal of this campaign was to drive traffic back to the site, increase overall revenue by 78%, and cement the brand at the front of potential customer’s minds.

Solution

Our plan was to target high-intent keywords on search, create and optimise content-rich category pages for organic SEO, acquire backlinks & improve site architecture.

Result

Overall, the integrated campaign led to a drastic increase in website traffic with an increase of 65% in sessions and 98% increase in unique users. In just one year, Luxo Living also saw a monumental 86% increase in sales compared to the previous year.

Challenge

Sydney Tools requested our help to: - Increase overall site traffic & rankings, beginning with areas of greatest revenue uplift opportunity including high-value categories and brands - Increase prominence of local results to drive more foot traffic to their store network

Solution

We increased qualified traffic and organic sales over time by improving visibility for non-branded terms. We also enhanced crawlability and indexability of content by increasing prominence of important categories in the site’s architecture and by alleviating technical issues.

Result

Since commencing with Impressive in late 2020, the website has experienced astronomical growth. Non-brand clicks are up 233%, non-brand impressions have grown 212% and the amount of keywords ranking in positions #1-3 have spiked by 50%.

Challenge

iSelects' website content was lacking depth which was hindering their ability to draw in traffic. iSelect was also experiencing an issue with using unnatural links which violated Google policies, in turn affecting their authority.

Solution

Impressive devised a content strategy for iSelect to create in-depth, valuable, and engaging blogs that would educate consumers on each insurance vertical. We undertook a massive backlink analysis and removed low-quality backlinks. We then built high-quality PR backlinks through rich guest blogs.

Result

We were able to exceed many KPIs such as achieving the #1 position for ‘health insurance’, ‘private health insurance’, and ‘pet insurance’. iSelect also reached first page rankings for other search terms such as ‘compare car insurance’ and ‘life insurance’.