Rough Works
Take Your Vision From Rough to Refined
Take Your Vision From Rough to Refined. Frontend Development, Backend Development, Web Design, Branding and Digital Marketing. Let Rough Works handle your web project today.
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$45,000
2020
4 months
Challenge
- tight budget for UX redesign - had to work with an existing CMS from which we could not migrate to a more modern one - on-page SEO was non-existent, the blog was incredible but not optimized
Solution
- run a technology audit and correct front and backend to satisfy on-page experience factors - improving the hosting provider speed - remove too many CTAs that were not driving conversions - focus on removing zombie pages - build better relationships with integration partners to get backlinks
Result
+ Increased organic share of voice (sov) by 54% + Increased B2B leads by 66% + Increased Online traffic: 27.86% + Decreased Bounce Rate: -84.66%
$75,000
2019
8 months
Challenge
- Compete in a highly saturated market - Low budget meant we need to be laser-focused - Low internal stakeholder understanding of SEO - Low Paid ads budget
Solution
- Rebuild the website based on user search demand - Optimize landing pages - Editorial calendar & content output tailored to CFOs and Controllers - Rebuild internal linking - Build a mobile-first site
Result
- 900% traffic increase in 8 months - $700,000 is closed deals attributed to SEO project - internal product, sales, and leadership alignment
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Take Your Vision From Rough to Refined
Take Your Vision From Rough to Refined. Frontend Development, Backend Development, Web Design, Branding and Digital Marketing. Let Rough Works handle your web project today.
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