Pulp Agency

Challenge

ŁEOIDE was created by two mates to shake up the eyewear industry. Their designs are bold and polarising (pun intended). With no website, no strategy and no operations plan, we were brought in to upscale ŁEOIDE from a dream to a fully functioning and profitable eCommerce business.

Solution

Create a brand around a target consumer that lives life on the edge, and who pushes the boundaries of historical social norms. Deliver a digital platform that is beautiful and easy to navigate on the front end whilst also being fully automated on the back end to reduce the workload on the small team

Result

We created strong digital foundations, and connected audience for the brand resulting in: - 749% ROAS - 14.62% Average Bounce Rate (Industry average is 46%) - 36 Hours per week saved through automation - 2.07% Conversion rate

Challenge

The Krool website was not only looking outdated but had also stagnated in sales for months on end. He had reached a sales ceiling and was finding the only way to make more money was to spend more on ads, which was eating into his bottom line.

Solution

We started by creating an integrated Content Marketing plan based on consumer research and keyword data. We found that a new website set up with good SEO practices was going to be the simplest and most cost-effective way to increase his organic sales and ensure conversion optimisation was simple.

Result

Instantly organic sales jumped and increased the monthly sales numbers by more than 175% month to month, without increasing the ad spend in the same period. Krool is now ranking on page one for many high-quality keywords. We are continuing to work with Krool to achieve a lot with a small budget.

Challenge

Chamberlain Brown Property Acquisitions, a leading property acquisition firm, faced challenges in online visibility and lead generation. They partnered with us to overhaul their digital presence, focusing on website design, inbound content strategy, and SEO.

Solution

We implemented a robust SEO and Inbound Content strategy that included on-page and off-page optimisation, keyword research, and backlinking. Our efforts were focused on high-competition keywords relevant to the property acquisition industry.

Result

A 789% Increase in Organic Traffic Over 6 Months From 376 Clicks in 6 Months to 2976 clicks for high-value keywords like Newcastle Buyers Agent, Newcastle Suburbs and other specific keywords for the business.