The SEO, SEM, PPC and Content Marketing Blog - Semrush

URL Shorteners

SEO

4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
Amanda DiSilvestroNov 13, 2013
Social Signals and SEO

SEO

3 min read

Social Signals and SEO: Results from Five Case Studies

Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.
Brian DeanOct 18, 2013
Online Reputation Management

SEO

3 min read

SEOquake for Online Reputation Management

In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements.
Krystal ShannonOct 01, 2013
How To Get Started with Keyword Research

SEO

4 min read

How To Get Started with Keyword Research

Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords? Keyword selection is all about trying to find the words and phrases your potential customers are using as search queries, then leveraging those words organically or targeting them in pay-per-click campaigns. Keywords can be defined by two categories: broad and narrow.
Thom CraverSep 19, 2013
Successful B2B Website

SEO

3 min read

7 Elements of a Successful B2B Website

How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
Gloria RandAug 12, 2013
Search Volumes

SEO

1 min read

Why Are Search Volumes in Semrush Different Than in Google Adwords?

This is the first clip in a new series of official Semrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in Semrush may not automatically sync up with Google Adwords.
David BlackJul 09, 2013
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Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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