Learn how and why an SEO agency applied an eсommerce analytics system to track and help grow sales on the bakery client’s website.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
Jan 06, 2022Ecommerce 4 min read
14 min read
Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP features you can trigger depending on your search intent.
Nikolai BorodaJan 07, 2022
7 min read
Looking to increase revenue by upselling existing clients? We have 5 ideas for how to upsell clients on premium services. Read on to learn more.
Kate ChurkinaJan 05, 2022
Bing is no longer the inferior counterpart to Google and Yahoo. Over time, Microsoft’s search engine has grown in importance and has gained a significant part of the market share for search. Marketers who want to achieve online success need to equip themselves with the right tools to use Bing.
SEMrush BlogMar 27, 2013
3 min read
It is extremely important to track your competitor’s promotional activities. While offline, you have less control over monitoring of all those media channels like TV channels, radio stations, big boards etc.? Fortunately, with online marketing media, it is much easier to do.
SEMrush BlogMar 21, 2013
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
11 min read
Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
17 min read
Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
12 min read
24 min read
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
Mordy ObersteinJan 12, 2022
SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth AvenuesWe invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.
Eka EbralidzeDec 14, 2021
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.
Eka EbralidzeOct 29, 2021
8 min read
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.
Michelle OfiweOct 29, 2021
11 min read
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
Mordy ObersteinOct 26, 2021
6 min read
We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.
Michelle OfiweOct 19, 2021
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Victoria LiaonenkaJan 12, 2022
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
Learn how to get your email campaigns up and running with Semrush.
Danni WhiteOct 27, 2021
6 min read
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Michelle OfiweOct 22, 2021
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.
Victoria LiaonenkaSep 19, 2021
11 min read
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!
Margarita LoktionovaDec 29, 2021
22 min read
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.
Margarita LoktionovaDec 15, 2021
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.
Margarita LoktionovaDec 01, 2021
20 min read
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.
Margarita LoktionovaNov 15, 2021
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.
Margarita LoktionovaNov 12, 2021
4 min read
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.
Jakub ZielinskiNov 10, 2021