The SEO, SEM, PPC and Content Marketing Blog - Semrush

Google’s November 2021 Core Update
How Are Companies Looking for Digital Marketing Services
Valuable Ways To Use Twitter For Earning Links
Semrush Q&A: BuzzSumo Director Steve Rayson

SEO

4 min read

Semrush Q&A: BuzzSumo Director Steve Rayson

BuzzSumo Director Steve Rayson joined Semrush as special guest for a webinar, “How to Win with Competitive Intelligence.” Steve answered some additional questions regarding data-driven marketing, the value of SEO tools and how Google may view social sharing metrics.
Steve RaysonMar 24, 2015
Successful Google Campaigns: Lessons from Sony

SEO

2 min read

Successful Google Campaigns: Lessons from Sony

When Sony spent 60 million on online advertising in 2013, it was widely discussed in the press. When Playstation and Xbox started battling each other regarding TV ad spend in 2014, Sony’s online advertising efforts were sliding under the radar. It’s time to shed some light on how Sony managed to somewhat secretly run some of the most noteworthy advertising campaigns of 2014 according to Google.
Editors' Choice

What are Backlinks & Why Do They Matter?

Find out what backlinks are, how Google uses them, how you can build the right kind of backlinks for your business, and what tools can help you determine which backlinks you have and which backlinks your competitors have.
Nov 24, 2020
12 min read

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Nov 08, 2021
23 min read

Link Building for SEO: How to Do It Right

Link building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
Nov 25, 2020
41 min read
Types of Keywords

SEO

6 min read

The Four Types of Keywords (and Why They Matter)

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021
Free SEO Tools

SEO

23 min read

The 51 Best SEO Tools

Learn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Kelly LyonsNov 08, 2021
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
Detective using a magnifying glass on a laptop
What Kind of Content Appears in Google Discover
How to Hire a Marketing Agency for Your Business
Using Semrush Audience Insights
Semrush-Study-Small-Business-Marketing-Challenges

Marketing

6 min read

[Survey] Small Business Marketing Challenges and How to Overcome Them

In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraNov 11, 2021
sem marketing
email marketing
cpa marketing
Tips and strategies for creating a content calendar
thought leadership
brand storytelling
State of Content Ops & Outsourcing Report 2021 — How Businesses Scale Content
website content
how-to-create-a-techincal-content-brief-for-bakery

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021