Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
Nov 22, 2021Market Research 7 min read
7 min read
In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content plan, and created technical instructions for third-party content writers tasked with bringing the content to life.
Anna KocheguraNov 22, 2021
Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result.
SEMrush BlogApr 15, 2013
Bing is no longer the inferior counterpart to Google and Yahoo. Over time, Microsoft’s search engine has grown in importance and has gained a significant part of the market share for search. Marketers who want to achieve online success need to equip themselves with the right tools to use Bing.
SEMrush BlogMar 27, 2013
It is extremely important to track your competitor’s promotional activities. While offline, you have less control over monitoring of all those media channels like TV channels, radio stations, big boards etc.? Fortunately, with online marketing media, it is much easier to do.
SEMrush BlogMar 21, 2013
For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.
May 26, 2021
8 min read
Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
16 min read
We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.
Feb 02, 2021
10 min read
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.
Eka EbralidzeOct 29, 2021
8 min read
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.
Michelle OfiweOct 29, 2021
11 min read
What content dominated the Google Discover feed? Dive into Discover‘s content preferences in this unique case study!
Mordy ObersteinOct 26, 2021
6 min read
We share our picks for the best SEO blogs to read in 2021 for professionals of every skill level.
Michelle OfiweOct 19, 2021
10 min read
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.
Victoria LiaonenkaNov 25, 2021
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.
Natalia ZhukovaNov 12, 2021
In 2020 the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. We conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraNov 11, 2021
Learn how to get your email campaigns up and running with Semrush.
Danni WhiteOct 27, 2021
We explore how CPA works, its many benefits, and how to build your own CPA strategy.
Michelle OfiweOct 22, 2021
20 min read
What exactly is thought leadership? How can you leverage it for your business? And how do you become a thought leader? Explore this ultimate 2022 guide to find out.
Margarita LoktionovaNov 15, 2021
15 min read
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.
Margarita LoktionovaNov 12, 2021
4 min read
How do companies create their content — internally, externally, or in a hybrid model? If they outsource, where do they go and why? How much money do businesses spend on outsourcing content writing? Answers to these and many other questions are right there — in the State of Content Ops & Outsourcing report.
Jakub ZielinskiNov 10, 2021
6 min read
As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.
Anna KocheguraOct 27, 2021