International SEO

Optimizing your site for different countries and languages can be difficult. We‘ve compiled our blog posts about international SEO here for you to read more.
Do TLDs Affect SEO?
Hreflang Attribute 101
A Crash Course in Chinese SEO
A Crash Course in Chinese SEO: Exit Google, Enter Baidu...Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Gary StevensOct 24, 2018
7 Ways To Fail at International SEO
7 Ways To Fail at International SEOThis article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.
Aleyda SolisAug 29, 2018
International Conference Travel Tips

International Conference Travel Tips From the Semrush Speaking Team

Industry conferences are a great place to learn, network, and hang out with like-minded people. Nowadays there are so many conferences all over the world that people want to attend, but for some folks, the idea of attending an International conference can be a bit intimidating. How does one plan well for an International conference? Find out with these tips from the Semrush speaking team.
Melissa FachJul 19, 2018
An In-Depth Look At International SEO

An In-Depth Look At International SEO (+ Step-By-Step Instructions)

For SEOs that lack the necessary experience, trying to optimize a website for users speaking different languages or located in different countries can be an overwhelming task. This in-depth guide on international SEO will support them in the process. The guide covers what international SEO is and when it‘s necessary, and it provides lots of technical tips on how to optimize sites.
Raoul WruckApr 17, 2018
Most Common Hreflang Mistakes

13 Most Common Hreflang Mistakes [Semrush Study]

We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
Elena TerentevaFeb 15, 2017
How To Develop Your International SEO Strategy

How To Develop Your International SEO Strategy

Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.
Maria RaybouldFeb 01, 2017
How To Do International SEO with Semrush

How To Do International SEO with Semrush

Is your business operating in two or more countries? Then you should know that once you go outside your native .com, .de, .es or any other TLD, your relationship with Google moves onto the next level. From now on, you are at the mercy of Google and have to play by the rules of International SEO. In this article, you’ll know which Semrush tools and reports can help you with International SEO.
Elena TerentevaJan 24, 2017