Reporting & Analysis

When it comes to analyzing your data it‘s important to have proper reporting. Read our blog to help you understand how to set up reporting.

17 min read

The Anatomy of the Perfect SEO ReportAn SEO report is a summary of SEO metrics illustrating a site’s overall performance over a set period of time. Learn what an SEO report should include and use our report template to make things even easier.

Melissa FachMar 15, 2022

Reporting & Analysis

21 min read

How to Do an SEO Competitive AnalysisA competitive analysis is a crucial part of doing SEO. Discover your competitors‘ weak spots or defend against your own with our latest guide.

Jennifer SleggMar 10, 2022

Reporting & Analysis

21 min read

How to Perform an SEO Audit in 18 StepsPerforming regular SEO audits to find and fix issues that could be holding back your site’s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

Erika VaragouliFeb 18, 2022

Reporting & Analysis

15 min read

Content Marketing Metrics: 4 Key Groups to Measure Your Content PerformanceTo figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.

Alina PetrovaJul 14, 2021

Reporting & Analysis

7 min read

How to Create an Effective Analytics Dashboard (and How Semrush Can Help)

Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.

Erika VaragouliMay 12, 2021

Reporting & Analysis

7 min read

What Are Pageviews in Google Analytics?

Pageviews can be an important element of measuring your site’s performance. We’ll explore how they work, how they’re tracked, and how to increase your site’s pageviews.

Michelle OfiweMar 30, 2021

Reporting & Analysis

7 min read

An In-Depth Guide to Log File Analysis for SEO

Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.

Erika VaragouliJan 04, 2021

Reporting & Analysis

7 min read

What Is Bounce Rate and What Is a Good Rate?

Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate.

Connor LaheyDec 15, 2020

Reporting & Analysis

11 min read

How To Measure SEO Performance and Results

If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.

Erika VaragouliOct 29, 2020

Reporting & Analysis

9 min read

Dwell Time: What Is It and Why Does It Matter?

Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play a role in Google rankings, the search engine giant isn’t forthcoming on the topic.

Amanda MilliganOct 23, 2020