7 min read
SEO Split Testing
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTAWe decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.
Brian MoseleyJun 24, 2022
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
Brian MoseleyJun 20, 2022
SEO Split Test Result: Optimizing for Search BehaviorFor a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Brian MoseleyMay 31, 2022
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.
Brian MoseleyMar 17, 2022
5 min read
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.
Matthew HepburnMar 16, 2022
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Brian MoseleyMar 04, 2022
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Brian MoseleyFeb 25, 2022
3 min read
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?
Brian MoseleyFeb 17, 2022
7 min read
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.
Brian MoseleyFeb 16, 2022