7 min read
SEO Split Testing
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTAWe decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.
Brian MoseleyJun 24, 2022
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
Brian MoseleyJun 20, 2022
SEO Split Test Result: Optimizing for Search BehaviorFor a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Brian MoseleyMay 31, 2022
We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out.
Brian MoseleyFeb 04, 2022
We decided to test if bold pieces of text on the blog pages of a Canadian SaaS company can help their SEO performance. What do you the impact was on organic traffic? Check this out.
Brian MoseleyJan 28, 2022
What do you think would be an impact on organic clicks when removing text ads on blog pages on the SaaS site? Read the full analysis of the test to find out!
Brian MoseleyJan 21, 2022
We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.
Brian MoseleyDec 17, 2021
We added “Holidays 2021“ to the end of the page title. Check out the result of this SEO split test.
Brian MoseleyDec 09, 2021
We tested changing H3s to H2s on an ecommerce site. Check out the result of this SEO split test.
Brian MoseleyDec 01, 2021