Building an SEO Testing MindsetSEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do—but are we using this to the fullest?
SEO Split Test Result: Optimizing for Search BehaviorFor a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Our hypothesis states that since many users are looking for employee information, adding terminology that connects to that user intent would lead to a higher CTR and thus more traffic.
We ran a test on article pages of a medical site shortening the title from “Drug Name: Uses, Dosage, Side Effects, Interactions...“ to “Drug Name: Brand Name“.