7 min read
SEO Split Testing
2 min read
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTAWe decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.
Brian MoseleyJun 24, 2022
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
Brian MoseleyJun 20, 2022
SEO Split Test Result: Optimizing for Search BehaviorFor a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
Brian MoseleyMay 31, 2022
The word “split-testing” isn‘t alien to most marketing departments. Email marketers use it to test subject lines; designers use it to see which page layout influences people to buy. SEO teams, on the other hand, don’t seem to be using split-testing to its full potential. Why?
Brian MoseleyJul 08, 2021
5 min read
There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
Ryan ShelleyJun 11, 2021