Channels

Leverage other marketing channels to get more brand awareness and acquire more leads. Read on for actionable tips about paid search, social media, YouTube, and more.
retargeting
Driving Loyalty and Advocacy Using Paid Media #Semrushchat

Channels

14 min read
Driving Loyalty and Advocacy Using Paid Media #SemrushchatCustomer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
Maria KalyadinaDec 11, 2017
The Role of Paid Media in Your Marketing Mix #Semrushchat

Channels

12 min read
The Role of Paid Media in Your Marketing Mix #SemrushchatToday we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016