8 min read
What Is Retargeting & How It Can Help Your BusinessRetargeting marketing can help build a loyal customer base and drive sales. We‘ll show you best practices for getting started.
Connor LaheyAug 10, 2021
Channels
Leverage other marketing channels to get more brand awareness and acquire more leads. Read on for actionable tips about paid search, social media, YouTube, and more.
14 min read
Driving Loyalty and Advocacy Using Paid Media #SemrushchatCustomer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
Maria KalyadinaDec 11, 2017
12 min read
The Role of Paid Media in Your Marketing Mix #SemrushchatToday we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016