Content Strategy

Developing a content strategy is a big task; we‘re here to make it easier. Read our blog to get content strategy tips and ideas.

Content Strategy

18 min read

Content Marketing for Small Businesses: Why, How and When? [Research-Backed Guide]Discover our research on small business content marketing and explore tips from industry experts: from content creation to strategy and distribution.

Margarita LoktionovaMay 17, 2022

Content Strategy

22 min read

The Ultimate Guide to Content Marketing StrategyContent Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your company, step by step.

Alina PetrovaApr 29, 2022

Content Strategy

21 min read

27 Examples of Inspiring Content Marketing for 2022We‘ve rounded up 27 inspiring content marketing examples and analyzed what makes each of these so great. Learn from those who have got it right in 2022.

James BrockbankApr 15, 2022

Content Strategy

12 min read

The Step-by-Step Guide to Conducting a Content Audit in 2022Regular content audits help you reveal your strengths and weaknesses to adapt your content plan to your current marketing goals. Check out this actionable guide to learn how to perform a successful audit of your website content in 5 simple steps.

Alina PetrovaFeb 09, 2022

Content Strategy

7 min read

Duplicate Content: SEO Best Practices to Avoid It

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.

Alex Buckingham-BullockDec 23, 2020

Content Strategy

11 min read

The Only Guide to Repurposing Content You Will Need in 2021

This Guide will provide you with all the knowledge and strategies you need to repurpose your content like a pro.

Maria RaybouldDec 22, 2020

Content Strategy

11 min read

How to Create an Effective Content Strategy for Ecommerce

To create ecommerce website content tailored to buyer needs, you need to understand your user‘s buyer persona and your audience. Plus, you have to create content that converts! Learn more about our ecommerce content tips and how you can create an ecommerce content strategy for your business by reading our guide.

Connor LaheyNov 03, 2020

Content Strategy

12 min read

24 Ways to Come Up With Engaging Content Ideas that Captivate Consumers

Coming up with content ideas can be difficult, so be sure to read our content idea examples and tips to begin creating top-of-the-line content that converts. We‘ll help you develop ways to ideate content and determine how it fits within your content creation strategy.

Amanda MilliganOct 14, 2020

Content Strategy

14 min read

How To Create a Content Strategy Template

Having a solid content strategy is a sure-fire way to get a competitive advantage, but too few marketers take the time to properly put one together. In this guide, we share a proven step-by-step process to help you to build out a content strategy template from scratch and focus your efforts on driving success from your content.

James BrockbankOct 01, 2020

Content Strategy

4 min read

Guide to Content Gap Analysis: Steal Competitor Traffic

This content audit and gap analysis works no matter what stage your website is in, whether your client has just onboarded or has been with you for nearly a decade. Plus, the beauty of automation courtesy of integrating the SEMRush platform and Google Sheets tools means you can spend more time analyzing--and less time copying and pasting between CSVs--while diagnosing your client’s site.

John ReineschSep 28, 2020