Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Content Marketing Statistics
Small Business Trends
SEO Mistakes Damaging Websites
Ranking Factors [Semrush Study]
Ranking Factors [Semrush Study]We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.
Marcus ToberJan 04, 2024
most visited websites
SEO Split Test Result: Shortening Title Tags on Product Pages
SEO Split Test Result: Title Tags for the Holiday Season
SEO Split Test Result: Adding the Category Name to Product Page Titles
Why SEO Testing Is a Must—Practical Examples
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)