Market Research

10 min read

How to Calculate Market Share and Find New Growth AvenuesFrom market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.

Natalia ZhukovaJul 20, 2021

Market Research

5 min read

How to Do Brand Positioning: A Value-Based ApproachVBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.

Natalia ZhukovaJun 28, 2021

Market Research

6 min read

Market Segmentation Strategy: What Is It and Why Is It Important?Market segmentation strategy is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Natalia ZhukovaJun 22, 2021

Market Research

5 min read

Understanding Porter's Five Forces Model (How to Use It + Template)Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

Natalia ZhukovaJun 22, 2021

Market Research

8 min read

How to Create Effective Marketing Strategies for Your Business

There are numerous ways to help your business grow, but one of the most powerful tools that you can use is an effective marketing strategy. This article can help you get started on forming a strategy that brings out the best in your company.

Natalia ZhukovaJun 22, 2021

Market Research

19 min read

How to Do a Competitor Analysis with Semrush (Including Template)

Competitor analysis (also known as competitive analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies. In this guide, we‘re going to show you how to do a competitor analysis and we‘ll also provide you with a template and a checklist to get started on your own.

Shelley WalshMay 26, 2021

Market Research

7 min read

The Marketing Research Process: A 5 Step Guide

Marketing research helps you discover your audience, competitors, and resources. If you’re new to marketing research, start with the basics in our marketing research guide.

Harry SandersApr 30, 2021

Market Research

7 min read

Top 100: The Most Visited Websites in the US [2021 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaApr 29, 2021

Market Research

8 min read

How to Do a Competitive Landscape Analysis (if You’ve Never Done It Before)

Running a competitive landscape analysis can help you discover competitors and strategy you can use to grab market share. In this guide, we’ll explore how competitive analysis works and 5 frameworks you can use to run an analysis of your own.

Kevin GibbonsApr 28, 2021

Market Research

11 min read

How to Do Market Research (with Semrush)

Market research tools make it easier than ever to do your own market research. In this guide, we’ll show you how to get started with a few Semrush tools.

Harry SandersApr 24, 2021

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