14 min read
The Complete Guide to (Effective) Customer AnalysisEffective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.
Margarita LoktionovaOct 11, 2021
Market Research
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14 min read
Market Research: An Overview and Step-by-Step GuideMarket research is crucial when it comes to staying competitive in today‘s highly dynamic marketplace. In this guide, we’ll walk you through the research process and show you tools and techniques for uncovering the most important market insights.
Natalia ZhukovaOct 01, 2021
13 min read
How to Do a Competitor Analysis with Semrush (Including Template)Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.
Shelley WalshSep 30, 2021
7 min read
What Is Clickstream Data and How Do We Use It at Semrush .Trends?Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it, and what insights it can offer to help you improve your marketing strategy.
Natalia ZhukovaSep 14, 2021
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9 min read
Using Website Demographics to Improve Your Marketing Strategy
Demographics data can provide invaluable insights for marketers looking to gain an edge. Learn how to gather demographics data, compare data with your competitors, and draw conclusions that will enhance your marketing strategy.Natalia ZhukovaSep 01, 2021
9 min read
Analyzing Other Websites' Traffic with Semrush
Where does your competitors’ traffic come from? How successful are they in engaging the target audience? Are they affected by the main marketing trends? In Semrush’s Traffic Analytics you’ll find estimates of competitors’ traffic channels, geographic distribution, visitor behavior and more.Natalia ZhukovaAug 01, 2021
10 min read
How to Calculate Market Share and Find New Growth Avenues
From market share formulas to real-life examples, this post will uncover how to calculate market share in the digital space and unwrap the most efficient tactics for its expansion.Natalia ZhukovaJul 20, 2021
5 min read
How to Do Brand Positioning: A Value-Based Approach
VBBP, or a value-based brand perception framework, is a great strategy for streamlining your company‘s branding and brand positioning. Learn more about it here.Natalia ZhukovaJun 28, 2021
6 min read
Market Segmentation Strategy: What Is It and Why Is It Important?
Market segmentation strategy is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.Natalia ZhukovaJun 22, 2021
5 min read
Understanding Porter's Five Forces Model (How to Use It + Template)
Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.Natalia ZhukovaJun 22, 2021
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