Marketing

Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
marketing calendar
marketing funnel
branded content

Marketing

13 min read
Why You Need Branded Content (and How To Get It Right)Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
Conversion Rate Optimization for Beginne

Marketing

11 min read

Conversion Rate Optimization (CRO): The Beginner’s Guide

What is CRO? It’s the process of getting the maximum percentage of visitors to your business website to perform a certain goal. Using CRO, you can make sure that your website is designed in such a way as to make it appealing and easy for customers to do business with you. CRO tries to capitalize on the website visitors you already have.
Connor LaheyOct 16, 2020
Uncover Market Trends to Build a Sustainable Business Strategy
Small Business Marketing Challenges

Marketing

8 min read

[Survey] Small Business Marketing Challenges and How To Overcome Them

This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing.
Anna KocheguraSep 22, 2020
Best Product Page Design Examples

Marketing

9 min read

14 of the Best Product Page Design Examples

All too often, product pages aren‘t given as much love and attention as they deserve. But they should be, and in this guide we‘ll talk you through 14 of the best examples that we‘re all huge fans of, ones that we think will inspire you, change your mindset and priorities and contribute to significant growth in clicks and traffic.
Erika VaragouliSep 09, 2020
How to Drive Traffic to Your Website: Winning the Traffic Race
email outreach guide

Marketing

16 min read

Email Outreach: How To Send Emails That Convert

Email outreach is an essential part of any SEO strategy, and it‘s a skill that you‘ll need to develop if you want to successfully outrank your competitors and build links that give you a competitive advantage, and in this guide, we walk you step-by-step through a proven process to send emails that convert.
Connor LaheyAug 17, 2020
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