From the perceptions of those in the digital world, user experience has long held the position of “good guy.” It is rooted in genuine concern for customers and aims to do what’s best for them. Marketing, on the other hand, has (at times) adopted the role of the villain — greedy, money-driven, and focusing on sales at all costs. Fair or not, these caricatures do exist.
We all know people with authority impact marketing. If this were not so, marketers would not be standing in line for social media mentions from celebrities and experts. People and customers are, overall, much more likely to trust someone they know and respect than an unknown brand from the Internet.
Most companies choose to begin domestically. They’re comfortable with the culture and they have a general idea of the strategies, products, and services that people in their homeland prefer. However, for most companies the goal is expansion, and entering an international market is a great way to do that.
Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.
For half a year, we have run a “Tip-of-the-Day” rubric on social media. We’ve taken the very best from our blog posts, webinars, Twitter chats, etc. and selected the best quotes for a variety of marketing issues. We’ve chosen ones that are smart, sharp, surprising, controversial and, most importantly, very useful. Today we released 100 Tip-of-the-Day pictures (see SlideShare below).