Marketing

Our marketing content covers a range of articles about marketing analysis, customer journeys and marketing strategies. So you can create result-orientated campaigns to be a better marketer and SEO.
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branded content

Marketing

13 min read
Why You Need Branded Content (and How To Get It Right)Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.
Connor LaheyMar 31, 2021
Competitor Analysis
5 Marketing Techniques To Attract More Local Customers

Marketing

2 min read

5 Marketing Techniques To Attract More Local Customers

Competing with superstores and chain businesses has long been the bane of a small business owner’s existence. But with the rise of the “buy local” movement, these business owners are finding that customers are more and more interested in reinvesting in their community. In order to tap into this growing segment of the population, you can use these five marketing techniques to attract more local customers.
Megan TotkaSep 16, 2015
100 Tips from Leading Marketers

Marketing

5 min read

100 Tips from Leading Marketers

For half a year, we have run a “Tip-of-the-Day” rubric on social media. We’ve taken the very best from our blog posts, webinars, Twitter chats, etc. and selected the best quotes for a variety of marketing issues. We’ve chosen ones that are smart, sharp, surprising, controversial and, most importantly, very useful. Today we released 100 Tip-of-the-Day pictures (see SlideShare below).
Olga AndrienkoMar 11, 2015
7 Easy Steps To Create a Web Analytics Framework

Marketing

6 min read

7 Easy Steps To Create a Web Analytics Framework and Improve Your Marketing

Amel will join Semrush on March 4 for a free webinar, “How to Increase Your Website Revenue Using a Data-Driven SEO Campaign.“ Learn more about the webinar after the jump! “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it.” — H.
Amel MehenaouiFeb 26, 2015
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