Competitor Research

12 min read

How to Do a Competitor Analysis with Semrush (Including Template)Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized.

Shelley WalshJan 10, 2022

Competitor Research

11 min read

How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.

Kevin GibbonsDec 17, 2021

Competitor Research

10 min read

How to Create a Competitive MatrixA competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.

Erika VaragouliNov 17, 2021

Competitor Research

8 min read

How to Use the Semrush Audience Insights for Your Marketing CampaignsCustomers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.

Natalia ZhukovaNov 12, 2021

Competitor Research

5 min read

Understanding Porter's Five Forces Model (How to Use It + Template)

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to begin using it to boost growth and success at your organization. Learn more here.

Natalia ZhukovaJun 22, 2021

Competitor Research

14 min read

The Ultimate Guide to a Competitive Content Analysis (+ Template)

Explore how to do a competitive content analysis step-by-step. Find out how to use it to identify your own content strengths and areas for improvement.

Margarita LoktionovaJun 21, 2021

Competitor Research

8 min read

How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush

Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Natalia ZhukovaMar 12, 2021

Competitor Research

7 min read

How to Uncover Your Competitors’ Ad Strategies with Semrush Display Advertising

Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and Semrush’s Display Advertising report as the main data source.

Julia OlennikovaNov 16, 2018

Competitor Research

6 min read

How Can Competitor Analysis Help Your Internet Marketing Strategy?

Competitor analysis is the cornerstone of a well-developed marketing strategy, it’s a complex task, and digital space imposes peculiar challenges. We summarize the whole process, breaking it down into four steps: SEO, Content, SMM, and PPC.

Nikolai BorodaJan 08, 2018