Marketing Basics

Our collection of blogs about marketing basics will help you to get started. Read through some of our posts to learn more about marketing.
What is a RFP template, and how to write a simple RFP?
What Is CRM in Marketing?
How to Drive Traffic to Your Website: Winning the Traffic Race
marketing funnel
Affiliate Marketing: Beginners Guide 2021

How to Start Affiliate Marketing in 2021: Beginner's Guide 

Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.
Dave BassiDec 22, 2020
Target Audience for SEO

How to Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.
Connor LaheyDec 09, 2020
7 SEO Rules Every Marketer Should Know

7 Google SEO Rules Every Marketer Should Know

If you’re looking to leverage SEO tactics in your marketing campaign, make sure to follow the seven rules that I always preach to new website owners looking for SEO advice. While some of these may seem commonplace, they are often overlooked which can cause great harm to your search rankings (and your wallet from lack of website traffic).
Mike WoodNov 20, 2020
The Ins and Outs of Competitive Benchmarking
How to Create Your Buyer Persona: the What, the Why, and the How