Public relations (PR) is important for businesses to help craft their public persona. Learn more about what PR is and how it can help you business.
What is share of voice and how can you measure and increase it? A man about to press a big button. Bar and pie charts behind him.
The Ultimate Guide to Digital PR (+ Tips & Tools) Blog image on a blue background shows an arrow in the middle of a target, on top of a mobile phone.
How to create a perfect pitch
Trends in SEO That Are Being Affected by PR
How You Can Differentiate Your Business


4 min read

How You Can Differentiate Your Business

A survey of around 500 small business owners showed that not being able to differentiate their brands from competitors was their biggest problem. If you cannot differentiate your brand from others in your realm, there is a possibility that your business will fail. See three quick ways you can start to stand out from your competitors...
DerekDec 23, 2020
What Is Digital PR
Cold Email Outreach Templates


17 min read

7 Cold Email Templates To Boost Your Outreach

In this guide, we share 7 cold email templates that you can take, edit, and use to increase the success from your outreach efforts and share best-practice for using the tactic. Whether you‘re using cold emailing to build links, generate leads or ask someone for a favor, we‘re here to help make the approach more effective.
Erika VaragouliMay 28, 2020
Online Reputation Management guide


25 min read

8 Rules of Effective Online Reputation Management

This extensive guide on Online Reputation Management is for businesses of any size and any industry. It will help digital marketing professionals discover effective ways to manage their brand’s online reputation in the SERPs, on review platforms, on social media, and more.
Maria KalyadinaMay 14, 2020
Brand Authority
Local User Data for PR


10 min read

How to Leverage Your Local User Data for PR

Strategies for using classic PR for SEO have been around for some time. But this post delves into a very specific tactic that almost any site owner can leverage for publicity via mentions and links, simply by using their own local data.
Igal StolpnerMay 30, 2019