Paid Media

Our paid advertising content will help you to plan, manage and evaluate your PPC campaigns for better results. Articles covering keyword research for paid campaigns, how to set-up campaigns, PPC automation and ultimately, how you can get the most return on your advertising spend.
6 Steps to Attracting Paid Traffic That Converts
Semrush Q&A: Your Webinar Paid Ad Questions

Paid Media

9 min read
Semrush Q&A: Your Webinar Paid Ad QuestionsWe are back with Semrush questions that were received during webinars, but due to time restraints were not answered. Obviously, we want to help our community as much as possible, so we reached out to experts with the very specific questions submitted and asked for their insights; you will see each of them below.
Melissa FachSep 26, 2019
Semrush Study: Most Expensive States to Advertise in (+ Breakdown by 17 Industries).

Paid Media

6 min read
Three Super Useful Tips to Utilize Pandora Ads and Grow Your BusinessPandora presents the perfect opportunity for your company’s message to be heard by the audiences that matter most. With the average user spending four hours per day on the platform, brand marketing through online radio has now become a compelling channel for businesses connect with their target audiences—without the intrusiveness inherent in other advertising platforms.
Arya BinaJul 12, 2018
Driving Loyalty and Advocacy Using Paid Media #Semrushchat

Paid Media

14 min read

Driving Loyalty and Advocacy Using Paid Media #Semrushchat

Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
Maria KalyadinaDec 11, 2017
4 Paid Search Mistakes You Didn't Know You Were Making

Paid Media

7 min read

4 Paid Search Mistakes You Didn't Know You Were Making

Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.” It‘s here to stay, and new avenues are taking its place as the next “rising star.” Read more.
Erik HubermanDec 11, 2017
Where Is My Paid Facebook Ad Traffic Really Coming From?
The Role of Paid Media in Your Marketing Mix #Semrushchat

Paid Media

12 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza PerstnevaAug 02, 2016
Why Connecting Paid Search To Your CRM Is The Best Decision You’ll Make In 2015

Paid Media

4 min read

Why Connecting Paid Search To Your CRM Is The Best Decision You’ll Make In 2015

Companies with a sales and marketing team share data to improve their revenue generating process. This is no surprise. But sharing data is harder said than done when it comes to using paid search for lead generation. How do we know? Not too long ago, Forrester released a report that showed less than 1% of leads convert into customers for the average company. That’s right, 99% of leads are worthless.
Aaron BirdMar 12, 2015
Paid Search Audits: Thinking Like a Marketer

Paid Media

5 min read

Paid Search Audits: Thinking Like a Marketer

One of the things you will find yourself doing regularly if you work agency-side is auditing paid search accounts. This is sometimes an actual service clients pay for, and other times, it’s you digging around to get a feel for what’s going on prior to making a proposal for services. Either way, I love audits.
Susan WenogradMar 05, 2015
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