Google Ads campaign
sitelink extensions
negative keywords
google advertising


10 min read
What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
Top Paying AdSense Keywords


10 min read

Top Paying AdSense Keywords and Best Adsense Niches for 2020

If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.
Elizaveta ShutovaNov 21, 2019
Running a Successful PPC Campaign
How To Plan a Successful PPC Campaign


11 min read

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
Julia OlennikovaMay 29, 2019
Setting Up Search Engine Marketing Campaigns On a Large Scale
Choose the Right PPC Channel
PPC Campaign


8 min read

PPC Campaign: How To Identify a Winning Formula (An Agency Experience)

PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
Julia OlennikovaFeb 28, 2019
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