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google advertising

PPC

9 min read
What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
Google Local Services Ads
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6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

PPC

13 min read

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.
Matthew SiddleSep 14, 2018
Local PPC Strategy and Actionable Tips

PPC

8 min read

Geo-Targeting: Local PPC Strategy and Actionable Tips

Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
Daria VoroninaSep 12, 2018
Google Ads Mistakes and How To Avoid them

PPC

9 min read

9 Common (and Costly) Google Ads Mistakes and How To Avoid them

Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.
Shirish AgarwalAug 17, 2018
How To Skyrocket Profit on Google Ads

PPC

12 min read

How To Skyrocket Profit on Google Ads (6 Best Ways)

Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months.
Paul PaquinJul 24, 2018
Advanced Remarketing Audiences for Better PPC Campaigns

PPC

17 min read

Advanced Remarketing Audiences for Better PPC Campaigns #Semrushchat Recap

Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #Semrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
Maria KalyadinaJul 03, 2018
5 PPC best practices

PPC

5 min read

5 PPC Best Practices to Maximize Performance

We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. I have 5 PPC best practices that will help you maximize your ads’ performance.
Liraz PostanJun 14, 2018
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