PPC

Google Ads campaign
sitelink extensions
negative keywords
google advertising

PPC

10 min read
What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
Michelle OfiweApr 17, 2021
5 PPC best practices

PPC

5 min read

5 PPC Best Practices to Maximize Performance

We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. I have 5 PPC best practices that will help you maximize your ads’ performance.
Liraz PostanJun 14, 2018
PPC in a Cross-Device World Recap

PPC

18 min read

PPC in a Cross-Device World #Semrushchat Recap

We invited Lisa Raehsler to our latest #Semrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say
Maria KalyadinaJun 11, 2018
Improve Your SEO Performance Using PPC

PPC

5 min read

Improve Your SEO Performance Using PPC

In this blog post, I share how to use three easily obtainable PPC reports to help improve your organic search performance. I have included some videos to make understanding the process easier and some tips you do not want to miss. Keep reading to learn how to obtain the information you need.
Gordon CampbellMay 09, 2018
How To Set Up and Implement DSA Feeds in AdWords

PPC

4 min read

How To Set Up and Implement DSA Feeds in AdWords

If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
Joe MartinezMay 01, 2018
How To Successfully Plan and Execute a Seasonal Adwords Campaign

PPC

12 min read

How To Successfully Plan and Execute a Seasonal Adwords Campaign

Managing paid search campaigns in seasonal businesses can be stressful, but lucrative. This in-depth guide will detail the learning, planning, and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses. When executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive.
Ryan FarleyMar 28, 2018
How to Create a Killer PPC Campaign in 2018

PPC

14 min read

How to Create a Killer PPC Campaign in 2018 #Semrushchat

There is a lot of competition in the PPC space and in organic search alike, so knowing how to knock your campaigns out of the park can make a huge difference in the growth of your business. We wanted to help with that. Kirk Williams joined us for last week’s #Semrushchat to talk about how to create a killer Google AdWords PPC campaign in 2018.
Maria KalyadinaMar 05, 2018
Trial Semrush banner

Boost your digital marketing efforts