SEO 101

Meta Tags for SEO

SEO 101

6 min read
Beginner’s Guide to Meta Tags for SEOMeta tags provide information about a webpage and directly influence how search engines view a website. In this beginner’s guide to meta tags, learn how to optimize your on-page SEO with meta tags. You’ll also get tips on the best tools to use. We cover basic title tags to robots and viewport meta tags.
Connor LaheyNov 19, 2021
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What Is Bounce Rate

SEO 101

7 min read

What Is Bounce Rate and What Is a Good Rate?

Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate.
Connor LaheyDec 15, 2020
On-Page SEO Checklist
Crawlability and Indexability

SEO 101

6 min read

What Are Crawlability and Indexability: How Do They Affect SEO?

The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
Elena TerentevaDec 04, 2020
What Is Search Intent

SEO 101

6 min read

What Is Search Intent? A Complete Guide

Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.
Chris BeckNov 27, 2020
Blog SEO

SEO 101

8 min read

Blog SEO: Tips to Optimize Your Blog Posts

Writing a captivating and share-worthy blog is only half the battle in creating content that engages and converts consumers. Marketers know you also have to get eyes on your blog. Having a strong blog SEO strategy is a smart way to do that, organically attracting readers and boosting your website’s visibility.
Connor LaheyNov 25, 2020
Do Outbound Links Affect SEO?

SEO 101

11 min read

Outbound Links: Do They Affect SEO?

Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.
Erika VaragouliNov 25, 2020
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