- HyperText Markup Language (HTML): This is the basic programming language that forms the foundation of all websites. It allows you to create content, put it on a page, and link to other pages.
- Cascading Style Sheets (CSS): This scripting language allows you to design the content on your webpage. It’s responsible for text styling, colors, fonts, and so on.
- Drop-down menus to help your users make the right choice
- Image carousels to scroll through engaging content
- Animations to add some spice
- Audio and video at the click of a button
- Pop-ups to keep your visitors active
- Chat widgets that let your users reach out to you
- And so much more
In recent years, some incredibly talented programmers have been using the same scripting language that powers your website to create action-packed adventures and brain-breaking strategy puzzles.
Web and Mobile Apps
Clearly, the possibilities are endless — but there must be some drawbacks, right?
Finding this balance is so important for two main reasons:
- First, site performance plays a strong role in your online user experience.
- Second, Google keeps a close eye on page experience and working on your site performance could have an effect on your rankings.
Let’s look at these two points in a bit more detail.
No one likes waiting — especially on the internet. If your site takes too long to load, you’ll leave users frustrated and looking to your competitors.
- Hot tip: Looking for some more ways to improve your site? Check out our 8 tips for improving online user experience!
While almost everyone likes a bit of interaction on their web pages, keep it relevant. You probably wouldn’t want a minigame to pop up when you’re doing your online banking and certainly don’t want to wade through distracting animations when you’re looking up medical information. Context is important.
To start, you can utilize our powerful Site Audit tool to make sure your website is finding that balance between interaction and performance. In fact, our Site Audit can run over 120 different checks delivering practical insights to help you improve page speed right away.
Did you know: Our Site Audit can crawl up to 20,000 pages per audit for Pro and Guru accounts and up to 100,000 for Business subscriptions, making it a powerful tool for websites of any size. For free account users, the limit is 100 pages per audit.
Once you’ve identified any pages with issues using Site Audit it’s time to get into the nitty-gritty.
Using Google Search Console, you can monitor page performance with insights like Largest Contentful Paint and First Input Delay. There’s also a specific tool just for evaluating your Page Speed Insights.
If you’d like to dive even deeper into this subject, be sure to check out our guide on Core Web Vitals and you’ll be up to (page) speed in no time!
Once you’ve set up your audit, our powerful toolkit will start delivering useful insights and highlight any issues on your pages.
First Input Delay
- Good to know: Google recommends an FID of no more than 100ms for the best possible experience.
Luckily, you won’t have to be guessing in the dark because we have a whole host of powerful tools in our Site Audit program to help you out. Why not give it a try today?