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Affiliate Marketing Director | SEMrush

Affiliate Marketing Director

Remote

WHO WE ARE

SEMrush is an all-in-one digital marketing software suite designed and united by one mission — to make online competition fair and transparent with equal opportunities for everyone. After our start in 2008, creating trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing. SEMrush is still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.
SEMrush is hiring the Affiliate Marketing Director to join our team. This role will report to the SVP of Marketing. We are seeking a leader who is experienced in scaling and improving the efficiency of affiliate marketing programs to drive the company’s growth.

Performance Objectives & Responsibilities:

  • Lead the strategy and development of affiliate marketing program at SEMrush
  • Oversee affiliate strategy, including segmentation and targeting effectiveness, performance forecasting, and enhancements
  • Execute innovative ways to use the information to optimize the affiliate marketing program while managing costs and driving revenue
  • Employ cutting edge digital marketing techniques to attract the attention of target audiences, drive action, and understand and manage brand reputation
  • Manage day-to-day Affiliate Marketing operations with partners/networks to meet channel KPIs and customer acquisition goals, execute the affiliate strategy for select verticals to achieve the annual revenue target
  • Analyze current processes continuously and provide insight on new opportunities, business trends and challenges or concerns to improve the efficiency of the affiliate channel
  • Establish long-term effective relationships with our key affiliate publishers
  • Manage and develop a team of 7+ high-powered marketing professionals

Qualifications & Skills for Success:

  • 6+ years of experience in of digital marketing experience with a focus in affiliate marketing required, preferably in SaaS business environment
  • Proven track record delivering lead generation programs for B2B businesses and sales organizations
  • Proven track record delivering brand marketing programs that have driven short & long term value
  • Must have an understanding of the affiliate, and network landscape as well as demonstrate the vision to help develop the affiliate practice
  • Understanding of analytical tools as they relate to affiliate marketing and traffic
  • Experience working in a digital and revenue-generating line of business
  • Knowledge of affiliate and influencer marketing and industry best practices

Benefits

  • Medical, Dental and Vision Care

  • 401(k) plan with company matching 50% of employee’s contributions for the first 6% of salary (available after the first 90 days of employment)

  • Short Term & Long Term Disability

  • Life Insurance

It is the policy of SEMrush to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

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