Website Competitor Analysis Tools
Uncover every aspect of your competitors’ online presence with these tools from Semrush.
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Traffic Analytics
Benchmark your website traffic against competitors to see where you stand. See their estimated total traffic, top traffic sources, bounce rate, time on page, and more to inform your next strategy with website competitor analysis.
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Organic Research
Discover your organic search competitors and find opportunities to compete against them. Learn the value of the exact keywords they’re ranking for and highlight the gaps that even your rivals overlook.
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Advertising Research
Find your opportunities to beat the competition in paid search. Gather deep knowledge of the advertising landscape and detailed analysis of your competitors’ ads in minutes.
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Social Media Tracker
Analyze your competitors’ social media to keep tabs on your audience’s preferences and discover new ways to increase engagement.