SEO Competitive Analysis Tools
Analyze your SEO competition in a matter of minutes!
Win The Competition-
Organic Research
Just enter your competitor’s domain name to start seeing insights! Use simple filters and movement between reports all about your competitor’s organic search rankings and position changes.
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Keyword Gap
Compare up to five competitors side by side and find the gaps in keyword strategies that you can start to target with your site.
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Backlink Analytics
Enter your competitor’s site and see all of their backlinks. Find their top referring domains, apply filters to find specific sites, and even pinpoint their most recently acquired and lost backlinks - tons of ways to find new backlink opportunities for your own site.
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Backlink Gap
Compare up to five competitors in terms of backlink profiles to see who links to your competitors but not you. A quick and simple way to find tons of relevant link building opportunities in your niche.
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My Reports
Build beautiful PDF reports quick and easy with drag-and-drop SEMrush widgets and plenty of formatting features. Once you gather all of the intelligence on your competitors, put it together into a perfect PDF to finalize your competitive analysis and share it with your team and/or client.
Get essential insights about your niche competitors!
Start NowRelated Features
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Position Tracking
Discover and track all of your site’s positions on Google’s SERP.
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Site Audit
Check your website’s technical health and fix every possible flaw.
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On Page SEO Checker
Gather ideas to optimize your existing pages based on quick wins.