Google Data Studio is a free online tool that allows you to make visual reports that combine data sources such as Google Analytics, BigQuery, Google Sheets, YouTube, and more.
With a new Guru (available for subscription from January 4, 2021) and Business subscription to Semrush, you can also add Semrush data into your reports in Google Data Studio. Along with the other 150 sources of data available in GDS, this connection can help you create custom reports and dashboards for your business.
Google Data Studio offers more flexibility than Google Analytics or Search Console alone, and empowers you to create your own dashboard and reports. It has a robust interface, featuring drag and drop widgets from all of your connections.
Alongside Google Analytics or Search Console reports that can display your website’s top performing search terms and pages, Semrush can offer trends of your target keyword via Position Tracking and the perspective of a competitor or prospect website via Domain Analytics.
Take a look at the example reports lower in this article to see how the visual style of Google Data Studio appeals to you.
There are 3 separate connection points from Semrush; One for pulling data from Domain Analytics, the second for Position Tracking, and the third for Site Audit.
Domain Analytics lets you search statistics on any domain in the Semrush database, Position Tracking lets you track rankings for a custom set of target keywords, and Site Audit lets you audit any domain on the Internet and receive a report on the site’s main technical errors that hurt its health and visibility.
- Semrush Domain Analytics connector – to pull Domain Overview data. This report includes Semrush Rank, top organic and paid keywords (Google Ads), backlinks, and estimates of organic and paid traffic and traffic cost.
- Semrush Position Tracking connector – to pull Organic or Google Ads Visibility, organic or Google Ads Positions or an Organic Overview report from an existing Position Tracking campaign.
- Semrush Site Audit connector - to generate a Site Audit Overview report telling you how many technical errors, warnings and notices Semrush found on a website. This lets you judge the overall health of a website.
Google Data Studio is one of the most powerful marketing reporting tools. This is why we have developed Google Data Studio Template for SEO. It's a ready-to-use report which is designed to help you speed up the reporting process.
If you want to learn how to connect to Google Data Studio Check out Integrating Semrush with Google Data Studio manual.