Competitive Research and Monitoring are two of SEMrush’s biggest strengths as a software.
Here is the list of tools that are useful to understanding everything about your competitor’s digital marketing strategy and their marketing campaigns.
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Study your market’s characteristics and your competitors’ market share - Market Explorer
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Analyze your competitor’s website traffic - Traffic Analytics
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Check out their marketing mix - Traffic Analytics
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Identify the top pages of their website - Traffic Analytics
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Benchmark your site’s traffic against several competitors - Traffic Analytics
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Find out your biggest competitors in organic search results - Organic Competitors
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Find your biggest competitors in advertising search results - Advertising Competitors
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Discover your competitors based on a specific set of target keywords - Position Tracking (use the Competitors Discovery tab)
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See your competitor’s positions in SERPs and the keywords they are targeting - Organic Research
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Find gaps between you and your competitor’s keyword profiles - Keyword Gap
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See where your competitor gets their backlinks from - Backlink Analytics
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Find gaps between you and your competitor’s backlink profiles - Backlink Gap
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Research your competitor’s top paid search keywords, landing pages and copies of their PPC ads on Google Ads - Advertising Research
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Research your competitor's GDN banners, sidebars, and text ads - Display Advertising
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Research your competitor’s use of Google Shopping ads, landings, positions - PLA Research
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See who places ads on your competitor’s site - Display Advertising
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Find online mentions of your competitor’s brand - Brand Monitoring
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Study the performance of your competitor’s articles - Post Tracking
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Research the topics your competitor cover - Topic Research
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Track your competitor’s social media performance - Social Media Tracker
For your convenience and further reference, all of the above tools are packaged into the SEMrush Competitive Research Bundle. To set this toolkit as your desired menu, use the drop-down at the top of the left-hand menu in the SEMrush navigation.
