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Keyword Research Course with Greg Gifford

Pump up your knowledge on the basics of keyword research with this free and in-depth course from SEMrush favourite Greg Gifford.

8 lessons

Exclusive video lessons with recognized industry expert Greg Gifford

1 hour

Learn how to conduct keyword research in just 1 hour

100% free

The course is 100% free. Save your money and use it on your own SEO efforts

Keyword Research Course Contents

  • Lesson 1. Introduction to Keyword Research

    Discover what keyword research is -- and why it’s important for your SEO.

  • Lesson 2. Understanding the Business

    Find out how to start your keyword research process by asking the right questions about what’s important to business and its potential customers.

  • Lesson 3. Query Intent

    You will learn different query intent types and corresponding search results.

  • Lesson 4. Create a List

    You will take the first steps to building your list of potential keywords, and find out which of them could bring you quick or long-term wins.

  • Lesson 5. SEMrush Tools

    You will learn about SEMrush tools that can help you with your keyword research.

  • Lesson 6. Not Provided Keywords

    You will find a few ways to hack the ‘not provided’ keywords in Google Analytics.

  • Lesson 7. Check Your Competitors

    You will learn how competitor analysis can help you gain insight into what’s important while doing keyword research.

  • Lesson 8. Create Content

    You will learn how to write your content based on researched keywords.

Who is this course for?

Whether you’re just learning how to do keyword research or you’re just brushing up on certain aspects, this course will help. Upon course completion, you’ll be able to conduct solid keyword research on your own.

About the author

Greg Gifford is an experienced SEO consultant, specializing in Local SEO. He is the Vice President of Search at Wikimotive, a boutique SEO agency located in New England. With over 16 years’ experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

Lesson structure

Video lessons

Watch easy-to-follow video lessons

Read further

Study the specially picked materials to dive deeper into the topic

Quiz

Test what you’ve learned

What to do after the course

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Get certified by SEMrush

After completing the course, you'll have all the necessary knowledge to take and pass the Keyword Research exam.

If you already feel prepared, you can bypass the educational part and test your skills right away by taking the exam. Upon passing it, you'll earn a certificate, which is proof of your knowledge of keyword research concepts.

Let’s get started!