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Julia Olennikova

head of marketing for agency solutions AT SEMrushHead of Marketing for Agency Solutions at Semrush. Migrated from journalism to digital marketing and je ne regrette rien.
PPC Tools: 40 Solutions for Paid Advertising Pros

PPC Tools: 40 Solutions for Paid Advertising Pros

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.
Sep 11, 2020
The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]
Google Data Studio Template

Google Data Studio Template for SEO: A Ready-to-Use Report

Reporting tools like Google Data Studio allow you to build attention-grabbing reports for your business needs. However, Data Studio is quite difficult to master. We at Semrush feel your pain. To help marketers quickly cope with the complexity of Data Studio, we have developed a ready-made template for SEO specialists, agencies and their clients.
Apr 27, 2020
9 Marketing Report Templates

9 Marketing Report Templates and Examples for Daily, Weekly, and Monthly Reporting

Reporting is a tricky thing that can either make or break your entire marketing process. Whether you prepare a report for your client, your boss, or a colleague, there is always a risk of drowning in the data, drawing the wrong conclusion, and going in the wrong direction. We put together 9 examples of marketing reports for daily, weekly, or monthly use.
Jan 17, 2020
Keyword Match Types for SEO and AdWords

Keyword Match Types for SEO and AdWords: What's the Difference?

Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results: However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords.
Aug 12, 2019
How To Plan a Successful PPC Campaign

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
May 29, 2019
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