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Julia Olennikova

head of marketing for agency solutions AT SEMrushHead of Marketing for Agency Solutions at Semrush. Migrated from journalism to digital marketing and je ne regrette rien.
PPC Tools: 40 Solutions for Paid Advertising Pros

PPC Tools: 40 Solutions for Paid Advertising Pros

We talked to our PPC team, as well as dozens of PPC marketers at several conferences we attended this spring and came up with a list of 39 tools that make the lives of paid advertising pros easier. The list of tools will help you save time, lower ad costs, manage accounts, get more leads, create attractive ads & landing pages, and automate some laborious tasks you may have considered unavoidable.
Sep 11, 2020
The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]
Google Data Studio Template

Google Data Studio Template for SEO: A Ready-to-Use Report

Reporting tools like Google Data Studio allow you to build attention-grabbing reports for your business needs. However, Data Studio is quite difficult to master. We at Semrush feel your pain. To help marketers quickly cope with the complexity of Data Studio, we have developed a ready-made template for SEO specialists, agencies and their clients.
9 Marketing Report Templates
Keyword Match Types for SEO and AdWords

Keyword Match Types for SEO and AdWords: What's the Difference?

Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results: However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords.
Aug 12, 2019
How To Plan a Successful PPC Campaign

How To Plan a Successful PPC Campaign

We at Semrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2019. And we also explored some ways you can benefit from them.
May 29, 2019
Display Campaign

How To Set Up a Display Campaign: an Interactive Checklist

This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.
May 09, 2019
What Is Google AdSense

What Is Google AdSense and How To Make Money With It

There are many ways and advertising programs you can monetize your website traffic with, and the most popular one is Google AdSense. If you’ve ever asked yourself, ‘What is AdSense, and how do I make money with it?’ the following article will give you some hints.
Apr 09, 2019
PPC Campaign

PPC Campaign: How To Identify a Winning Formula (An Agency Experience)

PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.
Feb 28, 2019
How To Uncover Your Competitors’ Ad Strategies with Semrush Display Advertising
How To Do PPC If You Run a Small Business
SEO and PPC: 4 Data-Driven Tricks To Find the Optimal Mix of Organic and Paid Strategies

SEO and PPC: 4 Data-Driven Tricks To Find the Optimal Mix of Organic and Paid Strategies

Taking up Google SERP real estate is now more challenging than ever. So how can you maintain the right balance between SEO and PPC tactics to increase your SERP visibility? It’s important to understand how SERPs look in your specific industry. This post will show you how to evaluate the competitive search landscape in your niche with Semrush so that you can choose the best strategy for you.
Sep 28, 2018