Author Photo

Natalia Zhukova

head of marketing, market research AT SEMrushNatalia is a data-driven marketer focusing on market research and strategy development. Having a solid experience in digital marketing, Natalia has a passion in SEO, content marketing and multilingual website creation and optimization.
How to Calculate Market Share and Find New Growth Avenues
How to Do Brand Positioning: A Value-Based Approach
Market Segmentation Strategy: What Is It and Why Is It Important?
Understanding Porter's Five Forces Model
Trial Semrush banner

Boost your digital marketing efforts