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Ron Dod

Ronald Dod is a partner and CEO of Visiture, LLC. After founding Grey Umbrella Marketing, an internet marketing agency which focuses on Search Engine Optimization for e-commerce businesses, he merged with Visiture to create a full service search marketing offering for eCommerce businesses. His passion is helping eCommerce business owners and marketing professionals navigate the search marketing landscape and use data to make more effective decisions to drive new traffic and conversions.
SEO Agency's Advanced Tips

SEO Agency's Advanced Tips for Reporting SEO to Clients

The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not report what is happening and don’t explain to the client how their services are helping them. If you don’t have solid reporting, then from your client’s perspective you aren’t doing very good SEO work.
Jun 24, 2020
Effective In-House SEO Team
Reverse Engineer Your Competitors‘ Success

5 Ways to Reverse Engineer Your Competitors‘ Success with Semrush

Don‘t make the same SEO mistakes as your competitors: use their mistakes to your advantage using Semrush. My search marketing agency uses it daily and I want to show you how to reverse engineer competitors. With this strategy, you can instantly acquire the same value they have achieved through hard work.
Aug 22, 2016
Search Results

Search Results: Why It's Easy for Small To Outrank Big Business

There is so much negative information regarding SEO that when it comes to the big box retailers, it can be difficult to understand how to outrank them. There are so many gloomy articles covering how Google favors the big companies, and that can‘t be farther from the truth.
May 12, 2016