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Liza Perstneva

events manager AT SEMrushLiza Perstneva is a Social Media Manager at Semrush and a #SEMrushchat host. Follow Liza on Twitter.
Data Science and SEO

How to Use Data Science to Improve SEO

Optimizing a website for search traffic is not a simple task. It usually takes a long time to see results from search engine optimization campaigns. Also, Google’s algorithm is very unpredictable. As a result, sometimes SEO involves a lot of guesswork. The more information you possess, the better results you’ll see from your SEO strategies.
Oct 19, 2020
SEO Challenges

5 Big SEO Challenges Discussed (with Nick Eubanks)

SEO professionals and site owners have to constantly adjust their optimization strategies to the new online environment. Otherwise, as search engines review and revise their algorithms, rankings will be affected. To discuss current big SEO challenges, we invited our special guest Nick Eubanks SEO and entrepreneur. Nick is Head of Strategy at From The Future and Partner at Traffic Think Tank.
Feb 21, 2017
A Complete Guide to Securing Your Website

HTTP to HTTPS: A Complete Guide to Securing Your Website #Semrushchat

Websites are constantly compromised. You may not even think that your innocent blog or site that doesn’t contain any users’ credit card information has anything worth being hacked for. Nevertheless, hackers can easily turn your website into a malicious spy bot, manipulate your important online information, inject your content with toxic links, and even more. But, it’s not as scary as it sounds.
Feb 13, 2017
Site Speed Optimization Techniques

Site Speed Optimization Techniques #Semrushchat

Webpages that have a longer load time tend to have higher bounce rates and a lower average time on a page. So, the question is, how can you speed up your website? To answer this question, we decided to discuss this topic during our weekly Semrush Chat. This time, we asked Bastian Grimm to be our guest expert.
Feb 06, 2017
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