managing director AT DigitaloftJames is Managing Director of award-winning digital PR and SEO agency, Digitaloft, and has been involved in search marketing since the mid-2000s. He‘s a regular writer on topics including link building, content marketing and ecommerce, having previously contributed to the likes of Search Engine Journal.
Backlinks, also known as incoming links, are links from one website and linking to another. Learn more about what backlinks are, how search engines use them algorithmically, and how to build quality links to your site.
This guide will help you use canonical tags and URLs properly as part of your SEO strategy, you need to understand what they are, how they work, and how to implement them on your site and different CMSes. Also, see common reasons why duplicate content exists and how to deal with it.