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Erika Varagouli

global content strategist AT SEMrushI create local and global content marketing strategies here at Semrush. I started my career as a journalist, but gradually the world of SEO and content marketing won me over. I am obsessed with creating content people love, Nick Cave, and Italian films. Fueled by caffeine.
Competitive matrix

How to Create a Competitive Matrix

A competitive matrix can help you better understand your competitors’ performance in the marketplace. In this guide, we’ll show you how to use competitor matrices in your business strategy.
Nov 17, 2021
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