founder AT ONSAASIrina Maltseva is a Growth Lead at Aura and a Founder at ONSAAS. After growing multiple martech businesses, Irina joined cybersecurity company Aura and is currently working on her mission to create a safer internet for everyone. In her spare time, Irina consults SaaS companies on inbound marketing and travels the world.
My first cold link building outreach went out campaign 8 years ago. Dozens of people responded, and we received more media mentions than expected. But today, you‘ll need a new approach. Here‘s what works today.