The Buyer’s Journey: What It Is & How to Map It
The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.Apr 24, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 11 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
The Complete Website Migration Checklist [SEO-Friendly]
Follow our website migration checklist to reduce the risk of major website changes harming your SEO.Apr 22, 2024
What Is Keyword Difficulty? (& How to Measure It)
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.Apr 18, 2024
Google Analytics Tracking ID: What It Is & How to Find It
Learn about the Google Analytics tracking ID/measurement ID/Google tag ID you need to set up GA4.Mar 25, 2024
Contributor
Wix SEO: How to Rank Better with Your Wix Website
Improve your rankings and traffic with these actionable Wix SEO (search engine optimization) tips.Feb 22, 2024
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Feb 22, 2024
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Feb 16, 2024
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.Feb 08, 2024