What Is Search Engine Marketing & How Does It Work?
Search engine marketing is a digital marketing strategy used to increase your site‘s visibility in search results.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
7 min read
What Is Schema Markup? Beginner’s Guide to Structured Data
Schema markup is a structured data vocabulary that allows Google to serve better results. We‘ll discuss different kinds of schema and how to use them.Luke HarselSep 26, 2022
7 min read
What Is a Title Tag & How to Optimize Title Tags for Google
A title tag is HTML code that indicates the title of a page. Learn how to write effective title tags with Semrush.Kelly LyonsSep 12, 2022
20 min read
6 Market Analysis Steps to Building a Surefire Marketing Strategy
Gaining sufficient market understanding is a prerequisite for business growth and success. This post uncovers the key market analysis techniques that help you build a data-driven marketing strategy.Natalia ZhukovaSep 26, 2022
10 min read
Should I Pay for Backlinks?
Ever wonder if you can pay for backlinks? Check out our handy guide to learn the pros and cons of buying your links.Brian MoseleySep 26, 2022
12 min read
A Complete Guide to Robots.txt & Why It Matters
A robots.txt is a file that tells search engine robots which pages they can access on your site. Read to learn why they‘re important and how to create your own!Carlos SilvaSep 25, 2022
Editors' Choice
6 min read
How to Get Rich Snippets (Beginner’s Guide)
Rich snippets can help boost your organic CTR. Here’s how to rank for them.Shelley WalshMay 17, 2022
11 min read
12 Essential SEO Tips for Beginners to Boost Traffic
Try these 12 essential SEO tips to improve your rankings and organic traffic.Connor LaheyFeb 04, 2022
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12 min read
Why Google’s 10 Blue Links Will Have to Go (Eventually)
What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.Mordy ObersteinJan 24, 2022
24 min read
Picking Apart the December 2021 Product Review Update Page by Page
What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.Mordy ObersteinJan 12, 2022
4 min read
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.Eka EbralidzeOct 29, 2021
8 min read
35 Insights that Google Analytics Can Give You About Your Website
Review these 35 useful Google Analytics insights to better understand your website‘s traffic.Michelle OfiweOct 29, 2021
10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.Victoria LiaonenkaJan 12, 2022
8 min read
Not Just Another Digital Marketing Trends 2022 Post
It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.Andrew WardenDec 21, 2021
4 min read
5 SEM Hacks to Improve Your Ad Campaigns
Try these tried-and-true tips and tricks for better SEM campaigns.Kelly LyonsOct 28, 2021
8 min read
How to Get Started with Email Marketing in 6 Easy Steps
Learn how to get your email campaigns up and running with Semrush.Danni WhiteOct 27, 2021
6 min read
CPA Marketing: How It Works & How to Build an Effective Strategy
We explore how CPA works, its many benefits, and how to build your own CPA strategy.Michelle OfiweOct 22, 2021
10 min read
A Quick Start Guide to Effective Marketing Campaigns
Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.Victoria LiaonenkaSep 19, 2021
15 min read
Building High-Performing Content Pillars: Your Ultimate Guide
Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.Margarita LoktionovaMay 13, 2022
22 min read
Top Trending Topics: What People Talk About Online
Looking to know what were the most trending topics this year? We compiled lists of the top 100 trending and popular themes in the US and across multiple industries. Data was taken from our database of 500,000+ topics with a search volume of >1,000.Margarita LoktionovaMay 04, 2022
9 min read
12 Great Reasons to Use Semrush to Supercharge Your Content Marketing
So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.Ilyas TekerFeb 21, 2022
8 min read
3 Types of Pillar Page (and How They Help With Ranking)
Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.Connor LaheyFeb 18, 2022
14 min read
The Definitive Guide to Brand Storytelling (+ Free Template)
How to create a brand story that will push your business forward? Explore this definitive guide to building a powerful brand storytelling strategy that would set you apart from the competition.Margarita LoktionovaNov 12, 2021
10 min read
How to Create Website Content from A to Z
Want a custom, comprehensive content plan? Get started with the Semrush tool suite.Erika VaragouliOct 29, 2021